FOSTERING EMPLOYEE COMMITMENT IN PHARMACEUTICAL COMPANY THROUGH GREEN HUMAN RESOURCES MANAGEMENT

Currently, companies are faced with competition not only to get the best talent but retain competent employees in company, especially Pharmaceutical Industry, which a pandemic situation still survives market. Companies need create strategy that can support increased employee commitment, and Employer Branding be one of strategies build positive view so it influence stay company. This research aims analyze effect Branding, Green Human Resources Management (GHRM), on Corporate Reputation Employee Commitment among who understand GHRM at least 1 year working period as permanent Industry. was conducted 238 respondents met criteria, by distributing online questionnaires. The data processing method uses Structural Equation Modeling (SEM)-Partial Least Square (PLS). found branding has an company reputation, employer no commitment. Then, (GHRM) reputation green human resources management role affect condition requires active leaders dealing war market finding effective ways fostering sense commitment employees. Leaders better plans is optimizing involvement through application (GHRM). In this condition, must play increase employee’s such clarifying goals wants achieve, involving every decision or policy making team, increasing employees' emotional feelings towards paying attention comfort work environment.